In environment of globalization and intense competition, businesses make
their long-term plans in order to sustain their existence. This planning ensures
employees to understand the points of organization’s mission, its goal, the place
where it wants to reach and how it will get there, and it is thought that organizational
communication plays an important role in this respect.
In this context, the main purpose of the study is to a research about discussion
of organizational communication and strategic planning process. In the research
where interview was preferred as data gathering tech ...Daha fazlası
ABSTRACTNowadays, companies try to distinguish themselves from their opponents by using senses (“sight, sound, smell, taste and touch”) in their brands. This practice is known as sensory branding in literature. Recently, it has been concluded that studies on sensory branding have been conducted in tourism research, and these studies have mostly focused on marketing, branding and experience researches. In this study, the process of transformation of sensory characteristics provided by hotels to experience, and the impacts of sensory branding in hotels on tourist experience are examined.ÖZETGünü ...Daha fazlası
ÖZETDestinasyonlar artan rekabet koşulları içinde üstünlüğü sağlamak için markalaşma yoluna gitmektedirler. Bu süreçte en sık ihtiyaç duyulan şey, markalaşma sürecine giren destinasyonun ön plana çıkartacağı yerel, kültürel ve turistik değerlerdir. Türkiye'de geleneksel özellikler taşıyan ve yerel ve kültürel birtakım değerleri yaşatmak ve tanıtmak için farklı temalarda birçok festival düzenlenmektedir. Bu festivaller içinde önemli bir yere sahip olan yerel yiyecek festivalleri, destinasyona ekonomik katkı sağlamaktadır. Yerel yiyecek festivalleri, ürünlerin hasat edilmesi, pişirilmesi ve hazı ...Daha fazlası
Residents’ perceptions of tourism impacts and their attitudes toward tourism development are among the topics that are frequently examined in the tourism literature. In particular, it is of great importance to determine the perceptions of the residents in the destination where tourism activities are not intense and tourism is not developed yet, in terms of ensuring sustainable tourism development in the destination. Therefore, this study aims to use two different structures (place attachment and the impacts of tourism) together to determine the intention of supporting tourism developments and ...Daha fazlası
ÖZETCulture is one of the most important values that society must adapt to. In terms of the sustainability of culture, it is necessary to discover cultural values that carry the risk of disappearance and to be reintegrated to the society. The use of cultural heritage values by communities in the tourism industry is also very important for the development of the society. Countries exist in the world with their own cultures and introduce themselves to other nations through their culture. Interpretation and promotion of one culture to other cultures becomes easier through tourism. Tourism leads t ...Daha fazlası
The increase of leisure time and economic welfare level led people to travel and thus participate in tourism activities worldwide. As a result of the increase of the international tourism activities in recent years, the amount of tourism receipts that countries acquire increased significantly and tourism destinations found themselves in a harsh competitive atmosphere. In tourism industry in which customers’ wishes, needs and expectations change every day, countries in macro-level and tourism enterprises in micro-level, which want to obtain share from international tourism pie and maintain thei ...Daha fazlası
ABSTRACTProgram The multifaceted and rapidly changing structure of the tourism industry has recently gained a different dimension with the contributions of technological developments. The concept of urban tourism, which is accepted as one of the oldest types of tourism, still constitutes an important part of today's tourist travels. As a tourist destination, cities have a much more diverse and accessible touristic resource than other alternative destinations. The interest in cities has ascended day by day thanks to this collective structure, and tourism professionals and local administrations ...Daha fazlası
The concept of internal marketing is discussed in the literature more than ten
years. Despite the rapid increase in publications related to the subject, many
companies are benefiting from this concept in practice. Many businesses still do not
know exactly what the concept is and how to apply it. The most basic reason for this
is that the research on the concept is rather limited and inadequate. This makes
practical research more essensial among with descriptive research for the concept.
This study examines the effect of internal marketing practices on the quality of
service hotels. The ...Daha fazlası
ÖZETBu çalışma, Türkiye’deki ülkesel ve bölgesel, eylemli turist rehberlerinin algıladıkları iş stresi faktörlerini ve uyguladıkları başetme yöntemlerini belirlemeyi amaçlamıştır. Bununla birlikte, bireysel farklılıkların ve iş yapısının, algılanan iş stresi faktörlerini ve seçilen başetme yöntemlerini etkileyip etkilemediği incelenmiştir. Toplamda 395 turist rehberi araştırmaya dahil edilip iş stresi kaynakları ve başetme yöntemlerini değerlendiren anket formunu doldurmaları istenmiştir. Verilerin değerlendirilmesi noktasında faktör analizi uygulanıp 35 iş stresi belirleyici ifade 6, 17 başet ...Daha fazlası
In today’s highly competitive business environment, employees are expected to display positive attitudes and emotions as it affects the service quality and volume of business of a company. In hospitality industry, where customer employee encounter is occured intensely, comprehension of emotional labor is significant as it is directly related with employees’ well being and performance. Emotional labor is defined as employee’s ability to conform their outward behavior to display the appropriate emotions for a wage and the job nature of tour leaders demand a high degree of emotional labor. Tour g ...Daha fazlası
ABSTRACTEmployees in accommodation establishments are an important production factor and they affect establishment performance and competitive power of the establishment. Because of this reason, efforts should be made in order to attract qualified employees to the organization and to ensure their organizational commitment. One of the important factors for ensuring organizational commitment is the ethical leaders who create environments that support, motivate, encourage and develop their subordinates in organizations with their reliable, honest, fair and principled behaviours. Another factor th ...Daha fazlası
ABSTRACTSome anti-Islam attributes such as alcoholism and voyeurism have become de facto manifestations of the tourism sector. This eventually causes a paradoxical relationship between tourism and Islam. Hence, on the one hand, Islam inherently encourages Muslims to engage in tourism, the interest of Muslims to engage in tourism is steadily increasing. On the other hand, haram activities and products that are not allowed to Muslims as per the Islamic law and doctrine have surrounded tourism. Therefore, halal tourism has emerged as the best mediator to reconcile the conflicts between secular in ...Daha fazlası
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