In the digital age, Facebook has emerged as a dominant platform for online advertising, enabling businesses to reach targeted audiences with unprecedented precision. However, the vast amount of data generated by these campaigns presents a significant challenge for marketers seeking to optimize ad performance and maximize return on investment (ROI). Traditional methods of managing ad campaigns often fall short in utilizing the full potential of this data, leading to inefficient budget allocation and suboptimal targeting strategies.
Eser Adı (dc.title) | Optimizing Facebook Ads Campaigns Through Data Visualization and Analysis |
Eser Sahibi (dc.contributor.author) | ALI LAMANI |
Yayıncı (dc.publisher) | İzmir Katip Çelebi Üniversitesi Fen Bilimleri Enstitüsü |
Esere Katkı Sağlayan (dc.contributor.other) | AYTUĞ ONAN |
Tür (dc.type) | Diğer |
Açıklama (dc.description) | Tezsiz Yüksek Lisans Bitirme Projesi |
Özet (dc.description.abstract) | In the digital age, Facebook has emerged as a dominant platform for online advertising, enabling businesses to reach targeted audiences with unprecedented precision. However, the vast amount of data generated by these campaigns presents a significant challenge for marketers seeking to optimize ad performance and maximize return on investment (ROI). Traditional methods of managing ad campaigns often fall short in utilizing the full potential of this data, leading to inefficient budget allocation and suboptimal targeting strategies. |
Kayıt Giriş Tarihi (dc.date.accessioned) | 2024-09-02 |
Açık Erişim Tarihi (dc.date.available) | 2024-09-02 |
Yayın Tarihi (dc.date.issued) | 2024 |
Tek Biçim Adres (dc.identifier.uri) | https://hdl.handle.net/11469/4173 |
Yayın Dili (dc.language.iso) | eng |
Konu Başlıkları (dc.subject) | Facebook Advertising |
Konu Başlıkları (dc.subject) | Digital Marketing Analytics |
Haklar (dc.rights) | Open access |