Optimizing Facebook Ads Campaigns Through Data Visualization and Analysis

ALI LAMANI

In the digital age, Facebook has emerged as a dominant platform for online advertising, enabling businesses to reach targeted audiences with unprecedented precision. However, the vast amount of data generated by these campaigns presents a significant challenge for marketers seeking to optimize ad performance and maximize return on investment (ROI). Traditional methods of managing ad campaigns often fall short in utilizing the full potential of this data, leading to inefficient budget allocation and suboptimal targeting strategies.

Diğer 2024 İzmir Katip Çelebi Üniversitesi Fen Bilimleri Enstitüsü 8 Görüntülenme