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A research about discussion of organizational communication and strategic planning process

Selçuk, Oğulcan

Yüksek Lisans | 2018 | İzmir Katip Çelebi Üniversitesi Sosyal Bilimler Enstitüsü

In environment of globalization and intense competition, businesses make their long-term plans in order to sustain their existence. This planning ensures employees to understand the points of organization’s mission, its goal, the place where it wants to reach and how it will get there, and it is thought that organizational communication plays an important role in this respect. In this context, the main purpose of the study is to a research about discussion of organizational communication and strategic planning process. In the research where interview was preferred as data gathering technique, three managers of a business ope . . .rating in iron and steel sector were chosen as participants. In line with the received answers, it can be stated that strong communication with employees is decisive in design and implementation of strategic planning Daha fazlası Daha az

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