Role of tour guides on tourist satisfaction level in guided tours and impact on tourist re-visiting intentıon: a research in Istanbul

Çetinkaya, Mehmet Yavuz

The increase of leisure time and economic welfare level led people to travel and thus participate in tourism activities worldwide. As a result of the increase of the international tourism activities in recent years, the amount of tourism receipts that countries acquire increased significantly and tourism destinations found themselves in a harsh competitive atmosphere. In tourism industry in which customers’ wishes, needs and expectations change every day, countries in macro-level and tourism enterprises in micro-level, which want to obtain share from international tourism pie and maintain thei ...Daha fazlası