Tourist harassment and its impact on tourism experience in Istanbul İstanbul’da turist tacizi ve tacizin turizm deneyimine etkisi

Çetinkaya, Mehmet Yavuz

The tourism industry is referred to as the world’s one of the largest serviceindustries and as one way to achieve development in tourism destinations across the globe and offering benefits and contributing to the local economy for any country. Tourism, which becomes a common phenomenon and important for a wide range of reasons, particularly for the developing countries is one very sensitive and fragile industry to any negativity by its nature. In the global economy, the share of the tourismindustry is increasing and thus, intensifying competition among the growing number of tourism destination ...Daha fazlası

Doktora Tezi 2020 Zafer Öter Graduate School of Social Sciences 51 Görüntülenme

Erişime Açık

A research on sensory branding of hotels and impact on tourist experience case of Izmir Otellerin duyusal markalaşması ve turist deneyimine etkileri üzerine bir araştırma İzmir örneği

Sarıbaş, Özgür

ABSTRACTNowadays, companies try to distinguish themselves from their opponents by using senses (“sight, sound, smell, taste and touch”) in their brands. This practice is known as sensory branding in literature. Recently, it has been concluded that studies on sensory branding have been conducted in tourism research, and these studies have mostly focused on marketing, branding and experience researches. In this study, the process of transformation of sensory characteristics provided by hotels to experience, and the impacts of sensory branding in hotels on tourist experience are examined.ÖZETGünü ...Daha fazlası

Doktora Tezi 2020 Cengiz Demir Graduate School of Social Sciences 37 Görüntülenme